Desmond Fernandes - Phew / Native App

An app that connect locals with local businesses so that businesses can thrive from the entertainment needs of the community, and locals can stay up-to-date with fun and interesting activities happening around them.

Hypothesis

There are no platforms that solve the issue where locals can find activities/services that are being organised by local businesses OR most locals are unaware of any such platforms.

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❭ Research

To validate our hypothesis and to gather qualitative feedback we conducted a few user interviews. We also invited users to participate in a couple of online surveys that we set up.

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❭ Key Insights

Locals

• Lack of knowledge about local activities happening in and around our areas

• Not aware of how to find information on local activities

Small and Medium Businesses

• Unable to reach the right audience

• Lack of budget to market their services

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❭ Ideate

The next step was to generate some ideas from the insights we gathered. With the help of my network I ran a few brainstorm sessions. I also did some competitor analysis to better understand this space.

Define

The ideation helped me define a goal and some key focus areas for the product.

❭ The Goal

Develop a platform to connect locals with local businesses. Create a community where local businesses can thrive from the needs of the locals.

❭ Key focus areas

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❭ Lo-fi protoypes View on Figma

The understand and gather user requirements I developed lo-fi prototypes in Figma. These were tested with a few locals and local businesses.

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❭ Key learnings from lo-fi prototypes

Some of the key learnings we gathered after testing the lo-fi prototypes were:

Learning

When navigating away from the search results/listings pages there was no clear way to get back to the stream of search results.

Solution

We added a Home button to the bottom navigations which would take users back the last search results page

Learning

For businesses where they had multiple sessions, there was no easy way to include them on the listing

Solution

We added an overflow menu to accommodate additional dates/times

Learning

The business listing process involved 7 screens and felt a bit too lengthy and complex

Solution

We reduced the listing process to 2 screens and simplified the forms

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❭ Hi-fi prototypes (Android)

After a few of iterations on the lo-fi prototypes, we moved to hi-fi versions. We conducted usability tests with the help of our hi-fi versions. These versions also helped with the developer handover process.