Campaign Goal
Inspire millennials to think about printing more frequently. Engage our target audience with HP Instant Ink brand. Surprise the audience with ideas for printing, and useful content that will help solve numerous everyday events through the art of paper craft, plus other everyday useful ideas providing motivation to print at least 15 creative things per month.
AR Solution
Augmented Reality Riddle Sheets created for HP. We created these humourous riddle sheets which revealed the answers when a user scanned the sheet using the Zappar app
The riddle sheets and the reveal:
High level impact:
With over 20 million impressions, HP gained huge brand loyalty on tumblr, gaining over 30k followers within a month.
