The brief
Design a layout for a sponsored feature for Disneyland, article title "Instagram moments at Disney that you'll want to have immediately".
Standard Feature Page
Parallax scrolling
Based on the content I took the opportunity to make the page more immersive. I used an online library called Skrollr to create a parallax scrolling page. Users could pan through a 360 image of Disneyland to explore the best Instagram moments.
The results:
We saw much higher dwell time on this interactive page. The average dwell time on this page was 92 seconds as compared to 43 seconds on other standard feature pages. We also saw higher clickthrough rates on the display ads and inline links on the page.