The brief from Booking.com was to create an engaging campaign to invite candidates to apply for tech roles at their company. The banner was one example we created for a 'Creative Designer' role.
We used the spinning girl illusion as we believed this would appeal the our target audience better than the standard display ads.
The illusion created in 2003 by Japanese web designer Nobuyuki Kayahara, involves the apparent direction of motion of the figure. Some observers initially see the figure as spinning clockwise (viewed from above) and some counterclockwise. The illusion derives from the lack of visual cues for depth.
Result
This creative was part of a Global pitch we did for Booking.com in 2019. We won the pitch valued at £700k+
This creative was part of a Global pitch we did for Booking.com in 2019. We won the pitch valued at £700k+
